Branding Guidelines

Referencing the Measles & Rubella Initiative


The Measles & Rubella Initiative was “the Measles Initiative” until April 2012 at which point it announced its name change, in keeping with the new global strategy aimed at eliminating measles, rubella and congenital rubella syndrome.

In the first instance in a text the Measles & Rubella Initiative should be referred to by its full name. In the second, it may be referred to as the “M&R Initiative”. A reference within the same paragraph or in a document where the meaning is clear may refer to “the Initiative”.

Measles & Rubella Initiative Design Guidelines

Please Do

  • Refer to the “Measles & Rubella Initiative” rather than “The Measles Initiative” from April 2012
  • Replace any evergreen references to “the Measles Initiative” on your website, boilerplates or other partnership documents with the Measles & Rubella Initiative

Please Do Not

  • Refer to the Measles & Rubella Initiative as “MRI” given the possible confusion with “mag- netic resonance imaging”
  • Change dated historical references to “The Measles Initiative” in documents published before April 2012 (eg. in news releases)

Updated on September 8th, 2020

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