Measles & Rubella Initiative founding partner, the American Red Cross recently supported the Kenya Red Cross with community outreach to ensure as many children were protected against measles during a recent campaign. The Kenya Red Cross used social media to reach its extensive audience and SMS text messaging to ensure that information on the campaign was widely disseminated. Social media expert, Munir Ahmed, explains how and why they’re using technology to reach as many Kenyan families as possible in this interview.

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